In the bustling city of Singapore, a local SPA chain expanded from HDB areas to malls— piquing interest but somehow slipping on customer engagement and under-addressed pain points. Lead generation, though a priority, lacked the powerful impact to propel successful client conversions.
Initially diving in as a marketing guru, my keen intuitive eye spotted deeper issues— sparking a thrilling transition to a holistic service design approach. This daring shift aimed to address those pain points, harmonize the flurry of experiences, enhance lead conversion, and reimagine the booking process.
Step inside this portfolio entry to witness the spectacular intersection of marketing and service design. Be captivated by the integrated solution’s power to bridge gaps, drive irresistible growth, and heighten satisfaction across diverse branches. It’s a SPA-bulous transformation you won’t want to miss!
Lead Conversion
Customer Satisfaction
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